Launching a New Product: A Two-Week Plan
To launch a product on TikTok, plan three stages: a week of teasers that build curiosity, a clear launch-day reveal with where to buy, and two weeks of follow-up demos, answers and customer reactions. Prepare stock and links before you start.
Prepare before the first teaser
Make sure the product is ready to ship, the buying link works and you know your stock levels. Nothing kills a launch faster than excited viewers finding a broken link or 'sold out' with no update.
Write a simple calendar: teaser days, launch day, and follow-up posts. Plan the hero video first, then the supporting clips.
Build curiosity with teasers
Share the making-of process, close-up details or a covered box without revealing everything. Invite guesses in the comments and reply to them.
Keep teasers honest. Do not promise features the product does not have, because launch-day disappointment travels fast.
Make launch day clear and simple
Post a reveal video that shows the product, what it solves, the price and exactly where to buy in the first few seconds. Pin it to your profile and update your link in bio.
Consider a LIVE on launch day to answer questions in real time. Have someone help with comments and orders if you can.
Keep momentum after launch
Over the next two weeks, post demos, answers to common questions and, with permission, reactions from first buyers. Each video can address one worry, such as size, durability or how to use it.
Track which videos lead to visits and sales. Use what you learn to plan your next launch and, if you want, to choose which video to boost with a small budget.
Frequently asked questions
How long should the teaser phase be?
About a week works for many small brands. Too long and people lose interest; too short and few people hear about it.
Should I offer a launch discount?
It can help, but set a clear end date and make sure your margins can handle it. A small bonus, like free gift wrapping, is another option.