Make a One-Page Media Kit Brands Will Read
A one-page media kit is a short document that tells brands who you are, who watches you, what results you get and how to work with you. Include a photo and bio, audience data from your analytics, two or three example videos, your services and contact details.
What a media kit is for
Brands receive many messages from creators. A media kit lets them judge in under a minute whether your audience and style fit their campaign.
Keep it to one page. If they want more, they will ask, and a short kit is easier to update every month.
The six blocks to include
Use these sections: a photo with a two-line bio and niche; audience snapshot such as top countries, age range and gender split from your analytics; recent average views and engagement; two or three links to your best videos; services you offer; and an email or phone number.
Only use numbers you can show in your analytics. If a brand asks for screenshots, they should match what is in your kit.
Show results, not only follower count
Brands care about what your videos do. Add a short line like 'Recipe series: viewers saved and shared these more than my usual videos' or a past brand result if the brand agreed you could share it.
If you are new and have no brand work yet, show a self-made sample, such as a product review in the style you would deliver for a client.
Design, format and updating
Use a free design tool and a clean template with your brand colours. Export as a PDF and keep a shareable link ready.
Update the numbers every month or before each pitch. Name the file clearly, such as yourname-media-kit-october, so brands can find it later.
Frequently asked questions
Should I put prices in my media kit?
It is optional. Many creators leave prices out and share a rate card on request, so they can adjust for each brief.
What if my follower count is small?
Lead with your niche and engagement. A small, focused audience that comments and saves can be attractive to the right brand.