Turning Happy Customers Into Video Creators
Get customers to make videos by asking at the right moment, making it easy with a simple prompt or hashtag, and thanking them publicly. Always ask permission before reposting or using their video in ads, and never pay for fake reviews or ask for only positive comments.
Why customer videos work
Viewers trust other buyers more than a brand talking about itself. A real customer unboxing your product in their kitchen answers questions an ad cannot.
These videos, often called user-generated content or UGC, also give you a steady supply of fresh content without filming everything yourself.
Ask at the right moment, in the right way
The best time to ask is when the customer is happiest: right after delivery or after they have used the product for a few days. Add a small card in the package with a friendly line and your handle.
Give a simple prompt, such as 'Show us your first sip' or 'Tell us what you made with it', plus a short hashtag. Specific prompts are easier to act on than 'post about us'.
Reward and celebrate, honestly
Reply to and share customer videos, and feature a 'customer of the week'. Recognition is often enough motivation.
If you offer a reward, such as a small discount for posting, ask for honest videos and make sure posts are disclosed where required. Never pay for fake reviews or reward only five-star opinions.
Get permission before reusing
Before reposting a customer's video or using it in ads, message them and ask for clear permission, ideally in writing. Explain where it will appear and for how long.
Credit them by tagging their account. If they ask you to remove it later, do so promptly.
Frequently asked questions
Can I use a customer's video in my ads?
Only with their clear permission for ad use. Reposting on your profile and running it as a paid ad are different uses, so ask specifically.
What if a customer posts a negative video?
Respond calmly and helpfully, fix the problem if you can and learn from it. Trying to hide honest criticism usually backfires.