What to Charge for a Sponsored Video
What you charge for a sponsored video depends on your typical views, niche, how much work the brief needs, how long the brand can use the video and any exclusivity. Start from your time and costs, add value for reach and rights, then adjust per brief.
Why there is no fixed rate
Rates online vary wildly because every deal is different. A cooking creator in a small niche with loyal viewers may earn more per video than a larger general account.
Instead of copying a number, build your price from a few factors you can explain. That makes negotiation calmer and more honest.
The main factors to weigh
Look at your average views over the last ten to twenty videos, not your best one. Then consider your niche, since audiences with clear buying intent, such as beauty or tech, are often valued more.
Add the workload: scripting, filming days, props, travel, editing rounds. Finally, price the extras separately: usage rights for ads, exclusivity periods and extra posts or stories.
A simple way to build your first quote
Estimate the hours the job takes and set an hourly figure you would be happy with. Add any costs such as props or transport, then add a premium if your recent views and engagement are strong.
Write the quote as a short list: one video, one round of revisions, organic posting only, delivered in a set number of days. Each extra, such as ad usage for three months, gets its own line and price.
Negotiating without underselling
If the brand's budget is lower, reduce the scope instead of the price: fewer revisions, no usage rights or a shorter video. This protects your value for future deals.
Review your rates every few months as your audience and skills grow. Keep notes on what each deal paid and how the video performed so you can price with evidence.
Frequently asked questions
Should I share my rates publicly?
Usually it is better to share them privately after you see a brief. Each campaign has different requirements, and a public rate can lock you in.
Is it okay to accept a lower fee from a brand I love?
Yes, as long as it is a conscious choice. Agree on a smaller scope so the work matches the fee and does not set an expectation for every future deal.